Blogging about Blogs

Lets start and say that a blog, to my belief, is created to achieve a greater advantage in order to help and teach others. The reason why I strongly say this is because people type for example, the way to build the perfect home in decorating, or the importance of technology, are all possible blog titles that could be found on the internet for others to read and learn from it. Other reasons that blogs are important are because of the ability to stay connected with current events or social events that are important and are going around the world. Times like these, many people enjoy the ability to stay connected abroad with friends and family and therefore create blogs to express and share the same interests. Blogs are also used to create a stance of a certain subject, whether it be political, informative, or just for fun.

The interesting thing about a blog and being able to be use it at the workplace is to have employees be able to express their feelings and opinions about a certain subject. Though many can agree that it can become  a divided battle. The reason why I express myself this way is because, at Bank of America, we had a blog that we called  "  The Water Cooler ". It did what a blog would do. Employees had access to it during work time and only at the work place. At first it was very informative. Postings about when the next financial quarter results where going to come out , interviewing tips and hints, and dress to impress blogs were being posted. Anyone can appreciate these type of helpful information from the mangers and executives. Since many every employee had access to it, it eventually became an excuse to not complete or cause a delay from your daily tasks. Also, inappropriate postings were being read throughout the company. This cause an immediate shutdown of this company blog. The positive impact on having a company blog is for the blog  to help the company as a whole become connected in way that everyone is learning and staying on the same page with what the company asks from the employee. It also should be a tool that the company should use in order to satisfy the hard working employee by viewing any requests that an employee would request via a blog. A blog eventually is to allow progress for the company as a whole.

On the other hand, having an external company blog on where the customers and the external client can access to share some ideas on how the company should work with them would be an ideal idea. It has been proven that 80% of the United States population has a product through a Bank of America , according to its last investor relation reports. This can lead to a serious marketing opportunity for BOA to have the public give direct real time opinion on how to advance BOA to be the at a competitive advantage to its competitors such as Chase and Wells Fargo. Clients will be able to also give out valuable negative information about the company which can lead to opportunity to improve as a company along with the service they provide.
Hopefully, BOA can establish the ability to help out the community by establishing the connection that it is missing with its customers. It honestly needs it.